01 — Introduction
Senior B2B marketing executive proficient in field marketing, partner marketing, demand generation, and orchestrating cross-functional campaign initiatives.
Working hand-in-hand with Sales and other stakeholders, I take complex plans and make them deliver concrete commercial results by focusing on data, setting priorities, and ensuring alignment.
02 - Experience
I'm an adaptable B2B marketing leader who has consistently delivered results in demanding regional, partner-centric, and field marketing environments, prioritising practical execution, clear focus, robust stakeholder engagement, and driving strategic change.
Jan 2018 - Oct 2025
Led marketing across a complex regional environment with a strong focus on Sales alignment, commercial prioritisation, and program performance.
Drove brand awareness, education, and demand generation to support pipeline growth
Used data and stakeholder input to shape more focused programs with stronger commercial return
May 2016 - Jan 2018
Built and delivered partner-led marketing that supported channel growth, stakeholder alignment, and lead progression.
Worked closely with internal and external partners to keep campaigns commercially relevant and operationally workable
Strengthened alignment with Sales, Channel leadership, SDRs, and partner teams
Nov 2012 - Sep 2015
Worked in an entrepreneurial environment that required adaptability, initiative, and a hands-on approach.
Gained experience in fast-moving settings where speed, clarity, and prioritisation mattered
Built a practical, commercial mindset through close work across different stakeholders and priorities
Nov 2011 - Oct 2012
Developed broader business perspective through entrepreneurial and consulting work that required ownership, resourcefulness, and accountability.
Strengthened resilience through hands-on business problem-solving
Built a stronger focus on outcomes, efficiency, and customer value
Education
AI Growth Academy | 2026 |
Certificate in Marketing Strategy | 2015 |
Bachelor of International Relations | 1996 |
Industries
Technology | Channel |
Infrastructure | Alliance Partners & Ecosystem |
Cloud SaaS | B2B Enterprise |
Project types
Integrated Campaigns | Product/solution launches |
Demand Generation | Sales enablement |
Field & Partner Marketing | Account Based Marketing |
Event Strategy & Experiential
Experience in event strategy and experiential marketing, with a focus on stakeholder alignment, audience engagement, and commercial impact.
Flagship events 750+ Customers, Partners, internal stakeholders | High-impact engagement and stakeholder alignment |
Industry events 3000+ Industry-specific audiences | Brand visibility, education, and demand creation |