Alignment with Sales and other stakeholders to improve pipeline outcomes

Learn how I aligned Sales and Product Category around a more relevant market message and stronger conversion path.

From one strategic account to a repeatable model across major banking institutions

How data-led account planning earned trust, opened a new business unit, and became a template across major banking accounts.

Making marketing spend work harder for cross-sell and lead quality

Discover how I reallocated spend to improve lead efficiency, support cross-sell, and drive the best commercial return.

Educating the market and building brand awareness that converted into pipeline

Find out how I balanced awareness, education, and demand when the market needed more clarity before it would convert.

Leading stakeholder alignment to create a more efficient flagship event

Learn how I unified two events into a flagship program, aligning teams to deliver stronger commercial and audience outcomes.